Social Media Strategy for the Busy LO w/Megan Anderson Part 1
As more people enter the mortgage industry hoping to benefit from low rates, loan officers need to find a way to set themselves apart in the eyes of the consumer. One way to do that is by using social media to connect with the audience on a personal level.
To build genuine relationships online, we have to create authentic content. However, that can be easier said than done when most mortgage professionals are simply too busy to add more activities to their schedules.
How can we carve out the hours needed to come up with thoughtful content that aligns with our brands and public personas? Are there any shortcuts we can take without compromising the quality of what we share?
In this episode, Vice President of Marketing at MBS Highway, Megan Anderson shares how to create content that stands out to the audience, even when we’re pressed for time.
It can take a lot of time to make content, so don't be afraid to make it easier on yourself by repurposing posts. -Megan Anderson
Get the Full Episode on YouTube:
Three Things You’ll Learn:
Why it’s necessary to have a clear vision before hiring a content creator
Busy originators can outsource content creation to professionals in the space. However, it’s important to know exactly what our brands stand for before hiring someone, or we risk getting generic content that does nothing to differentiate us.How to time block for strategizing social media
Set aside one day each month to plan a social media schedule for the next 30 days. It’s easier to stay on track when we have a clear idea of what needs to be shared and when.How we can share the same content more than once
Remove the pressure of constantly creating new content by repurposing old posts. The audience won’t notice if we share the same quote on a different background, 6 months apart.
Want to be part of a boutique mortgage team where everyone matters?
Learn more about joining the team at Partners Mortgage: http://partnersmortgage.com/join-our-team/
To schedule a confidential consultation with Dan, email dant@partnersmortgage.com.
Guest Bio:
Megan Anderson is the VP of Marketing at MBS Highway. She is also the host of the Behind the Breakthrough podcast. Megan is passionate about inspiring loan officers to face their fears of being on social media so that they can reap the rewards.
To find out more, head to:
https://www.linkedin.com/in/iammegananderson
https://www.instagram.com/iammegananderson/?hl=en
https://www.buzzsprout.com/841243
https://www.stitcher.com/podcast/behind-the-breakthrough/e/67256895
https://podbay.fm/p/1498351649/e/1581235200
https://www.facebook.com/MBSHigh
You can also email her on: megan@mbshighway.com