Connection is Key: Boost Your Engagement by Getting Personal w/Megan Anderson
If we want to stand out to potential clients in 2020 and beyond, it’s not enough for originators to just have a website sharing professional information anymore. We have to show who we really are.
Social media is a necessity when it comes to brand awareness because it allows consumers to engage with us on a personal level. However, that can feel daunting for LOs who aren’t comfortable sharing all aspects of their lives online.
Is there a way for private mortgage professionals to ease into sharing more on social media? How can we maximize our engagement online as we build our confidence?
In this episode, Vice President of Marketing at MBS Highway, Megan Anderson shares why it’s so important to form connections with our audiences, and how to do it.
Stop relying on your traditional website for business. Your potential clients want to go where they’re actually going to see you: social media. -Megan Anderson
Get the Full Episode on YouTube:
Three Things You’ll Learn:
How to get more comfortable with creating and sharing video content
Video is the best way to get engagement online, but not all LOs are comfortable being on camera. One way to ease into it is by using Stories, which are only visible to our audiences for 24 hours.How to create personal content when we aren’t natural ‘sharers’
We don’t need to share every moment of our lives with our audience, but we do need to think about which personal information we want to post. This should be something we feel passionate about. We could even talk about taking time away from social media!Why consistency is the key to a loyal online audience
One way to generate a loyal following is by consistently posting about particular topics. If our audience knows we’re passionate about something and share relevant content about it regularly, they’ll know what to expect and be more likely to tune in.
Want to be part of a boutique mortgage team where everyone matters?
Learn more about joining the team at Partners Mortgage: http://partnersmortgage.com/join-our-team/
To schedule a confidential consultation with Dan, email dant@partnersmortgage.com.
Guest Bio:
Megan Anderson is the VP of Marketing at MBS Highway. She is also the host of the Behind the Breakthrough podcast. Megan is passionate about inspiring loan officers to face their fears of being on social media so that they can reap the rewards.
To find out more, head to:
https://www.linkedin.com/in/iammegananderson
https://www.instagram.com/iammegananderson/?hl=en
https://www.buzzsprout.com/841243
https://www.stitcher.com/podcast/behind-the-breakthrough/e/67256895
https://podbay.fm/p/1498351649/e/1581235200
https://www.facebook.com/MBSHigh
You can also email her on: megan@mbshighway.com